I hope I am not stepping on any toes or using something I shouldn’t, but at a recent expo for non-profits I attended, I was introduced to a very good way of thinking about how to capture your audience’s attention in either a speech to an audience or in your video. If you can write/tell your story in three minutes as if you were writing/telling a novel, complete with a hero, an enemy, allies, strategy for operation, expected outcome and the message you want to share, then you will have the audience in the palm of your hand.
If you can identify a hero (your agency, yourself, some other figure), allies (donors, etc.), enemy (budget cuts, etc.), your agencies’ strategy (challenge, who you will connect to, etc), what victory looks like (what you would like to have happen), the message of hope your agency wants to convey, then write a concise, personal story using these elements, people will listen.