Sound and Visual Counterpoint

Unlike any other media video/film can employ a multi-sensory experience for the viewer. If edited with skill, video can combine visual images and auditory inputs to create a third impression, not explicitly either seen or heard, that can elicit an emotional response from the audience. This can be done by showing an image, say as an example a young boy running in the park, and at the same time the narration can be talking about something unrelated to the image, say the lack of adequate child care in the US, and the viewer will get an emotional response by combining the two inputs. This can be a powerful tool. The advertising industry uses this all the time to get us to buy products. You too can use this method to get donor sympathy and therefore contributions.

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