These are comments that are to good not to pass on. These clips were taken from his TED Talk.
Make the audience put things together. Don’t give them four, give them two plus two. The elements you provide and the order you place them in is crucial to whether you succeed or fail at engaging the audience. Editors and screenwriters have known this all along. It’s the invisible application that holds our attention to story. I don’t mean to make it sound like this is an actual exact science, it’s not. That’s what’s so special about stories, they’re not a widget, they aren’t exact. Stories are inevitable, if they’re good, but they’re not predictable.
Story telling is joke telling. Knowing your punch line, your ending. Knowing that what you are saying from the first line to the last line is leading you to goal, hopefully that will reveal something of what it is to be human.